ValidSafe.com

Your privacy is very important to VALIDSAFE.COM (the “Company”). We want to make your experience using our services and on the Internet as enjoyable and rewarding as possible, and we want you to use the Internet’s vast array of information, tools, and opportunities with complete confidence.

We have created this Privacy Policy to demonstrate our firm commitment to privacy and security. This Privacy Policy describes how the Company collects information from all end users of the Company’s services (the “Services”) — those who access some of our Services but do not have accounts (“Visitors”) as well as those who pay a service fee to subscribe to the Service (“Customers”) — what we do with the information we collect, and the choices Visitors and Customers have concerning the collection and use of such information. The Company requests that you read this Privacy Policy carefully.

What information do we collect?

We collect information from you when you register on the site, place an order, sign up for our newsletter, respond to a survey or communication such as e-mail, or participate in another site feature.

When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our site anonymously.

Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Do we use ‘cookies’?" section below for information about cookies and how we use them.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To quickly process your transactions.
• To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.

If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and ‘members-only’ content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and who are required to keep the information confidential. When you place orders or access your personal information, we use Secure Socket Layer (SSL) technology and a secure server. In addition, all sensitive/credit information you supply is transmitted via a minimum of 128-bit SSL technology and then encrypted into our databases using a random MD5 128-bit encryption hash, to be only accessed as stated above.

Do we use "cookies"?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly.

Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

How can you opt-out, remove or modify information you have provided to us?

To modify your e-mail subscriptions, please contact us at abuse@validsafe.com. Please note that due to email production schedules you may receive any emails already in production.

To delete all of your online account information from our database, sign into the "My Account" section of our site and remove your shipping addresses, billing addresses & payment information. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping.

Third party links

In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on 25 August 2010.

Questions and feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Online Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Exceptions

As stated previously in this policy, we will never give out your information without your permission. The only exceptions to this are, when we are required by law, in the good-faith belief that such action is necessary in order to conform to the law, or we must comply with a legal process served on our web site. We may also need to give out your information if one of our partners requires it, but these situations are rare and we will always ask for your explicit permission first.

When you want to turn more visitors into customers, it’s almost all about your homepage copy, or in other words, the text/wording. Of course your site must be attractive, and easy to navigate through, and your logo must be nice. It cannot look cheap, and must inspire trust in the customer, but this is all the basis of your customer’s judgment. The final decision is made in your customer with a call to action.

When people are looking for information and products online, they are quick, uncaring, and often change their minds. For even the best sites, professionals estimate that over half of your visitors will become disinterested, and leave your site within less than 30 seconds. If you want to avoid this, and increase their time on your site, and their purchases from you, there are a few things you can do.

Have Simple Homepage Text

Don’t have a lot of text on your homepage. Your homepage is going to be in the user’s gaze for about 10 seconds. That’s all the time you have to capture the user’s attention–unless of course the user is desperately searching the web for something. But you can’t guarantee this will happen all the time. So now you understand the urgency of things. If the majority of your home page text is not on the screen, then you need to cut your text.

Use Subheadings

The next thing you want to do is use subheadings. These call the reader’s attention to the important factors that you want to put across. When a reader is quickly surfing, they are only going to be concerned about the information that pertains to them. This is where a nicely worded subtitle will hold them for a few more seconds, while they quickly scan the paragraph to determine whether it contains the data that they need.

Keep It Short

The last thing you should do is probably the most important. If you are selling, or marketing a product, you don’t want to use cliche’s or flowery wording, on your home page. If a reader is interested in a topic you present, yes they will probably continue on to read some longer articles throughout your site, for more in depth information. But on your homepage, you want to assure that reader, in 10 seconds or less, that there are tons of valuable resources on your site.

Convey Trust

The one hurdle that any potential customer must make is that they must gain the confidence to trust you. If you were at a sketchy-looking store with a suspicious-looking storeowner, you aren’t going to do business with him. Similarly, your website needs to look legit, and you need to convey trust to your potential customers before they will buy something from you.

When it comes to making your business ecommerce ready, you have to make sure that you have everything in order. Many people believe that all it takes to be successful with ecommerce, is putting up a website. They think it’s as simple as pie. The website goes up, and the business begins.

If you are in the midst of building your business, you will find that this is a very false way to approach things. You have probably learned by now, that in order to be successful in your ecommerce business–just like in a brick and mortar business–you have to have an effective plan in place. If you don’t have a comprehensive plan of action, you have a long, and hard process ahead of you.

So how do you go about this? First you have to choose your site design, then you want to select the proper software for your shopping cart management. You will then have a good platform to sell your product. You want to make sure that you choose one of the premier shopping cart providers online, so that your customers will feel that you are professional, and will feel comfortable to work with you.

You must do the research, and then make the choice. Don’t just choose your cart before understanding if the software can meet your needs. If you have not chosen your site design already, you might want to consider using a template for you site. Many shopping cart companies have templates available, that will compliment the shopping cart you are planning to use perfectly.

You should have your site logo professionally designed, and make it memorable and professional. Next your site should be optimized so that it is SEO friendly. This is very important

You can also track the performance of your site once it is up by using a heat map service. These services will allow you to see where your customers–or potential customers–are clicking most on your site. Google offers a free tool to do this as well. Before you upload your product offerings, check out your competition and make sure the price ranges you’re offering your products at are not very high. You will not make any sales if you are being undersold all over the Internet.

Lastly, you must convey trust to your potential customers. Nobody will buy from you if they don’t trust you, and that’s why trust should be one of the things that you invest in to improve your sales.

If you want to improve your ecommerce business, then you have to understand the customers that you want to attract and please. The main goal of ecommerce business improvement is the enticement of new customers, the desire to make more money, or the desire to please, and retain the customers that you currently have. Whatever your reasons for business improvement, there are a few things you must take into account to improve your business properly. First off, if you have customers, listen to what they have to say. If your customers are willing to give you suggestions on how to better serve them, take their valuable advice.

Next you want to update your website. You might want to modernize or improve it in some way. You also want to make sure that your site is professional. You don’t want your website to look tacky, cheap, or like a dishonest person is running the site. You must also insure that your page is properly optimized to attract the business you’d like to attract.

In order to improve your ecommerce business, there are many things that you will want to upgrade, and make sure are in the best working order possible. First and foremost, your website should be an effective business, tool. Your site should convert, and convince the customers that you draw to it to trust you, and buy from you. You can accomplish these feats with a simple and basic site, but you have to make sure that your site covers all the bases.

What is Important?

• Organized, easy navigation
• Search engine optimized
• A site that is good looking
• A site that appears trustworthy

The next important thing you have to understand when you are trying to improve your ecommerce business is that true marketing must have some place in your plans. If you have designed an effective website, that is only one part of the equation. You must also market your website effectively in order to make sure that people find it. Without marketing, a website is, for all intents and purposes, lost at sea, without hope of rescue, or human contact, from anyone other than your friends and family.

When it comes to the idea of making money, this is quite a sad way to think of your new online ecommerce business, but it is the truth. Your website is not located on a popular street corner in your local town. Nobody is just going to pop in, unless you tell them to through effective marketing techniques. Nobody is just going to buy anything as well, unless you look like you’re a legit and trustworthy operation.

There are many reasons that you might want to start your own ecommerce business. Most find the process of building, and maintaining an ecommerce business to be very rewarding.

What most people don’t understand–that you must, if you’re serious–is that building an ecommerce business will require some work, and maintenance on your part. It is not as easy at some people will lead you to believe. Many people think that starting an ecommerce business is very easy, because it seems to them that people that have found success with ecommerce, just got lucky over the years as the internet grew in popularity In most cases, luck has very little to do with online ecommerce success.

Most people that have become successful with an online ecommerce business, have done so after some significant research, and hard work. For many of these individuals, the hard work was enjoyable, and did ease up significantly over time. But there was still work involved. If you are able to accept these things, then maybe starting an ecommerce business will work out well for you.

But you can’t expect an ecommerce business to be something that will let you get rich quick, this is not realistic. The first step to complete when starting on your online business is to make sure that you understand the legal ramifications of running your business. You want to make sure that you’ve got all of your legal bases covered. If you want to be taken seriouslsy by both other business people, and the government, you want to make sure that you’re legitimate. Many people make the mistake of not covering their legal bases, simply because their principle business is an online one.

At the most basic level, you must have verifiable contact information, especially if you’re a new ecommerce business. This information verifies that you are serious, and that you want your customers to be able to reach you, and other matters. The next thing you must do is begin to develop your business website. You will need a portal to sell your products, or market your services. It may seem like designing a website should be simple, but it is not. You want to make sure that you design a site that is appealing for others to use, easy to understand, and attractive.

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