ValidSafe.com

When you want to turn more visitors into customers, it’s almost all about your homepage copy, or in other words, the text/wording. Of course your site must be attractive, and easy to navigate through, and your logo must be nice. It cannot look cheap, and must inspire trust in the customer, but this is all the basis of your customer’s judgment. The final decision is made in your customer with a call to action.

When people are looking for information and products online, they are quick, uncaring, and often change their minds. For even the best sites, professionals estimate that over half of your visitors will become disinterested, and leave your site within less than 30 seconds. If you want to avoid this, and increase their time on your site, and their purchases from you, there are a few things you can do.

Have Simple Homepage Text

Don’t have a lot of text on your homepage. Your homepage is going to be in the user’s gaze for about 10 seconds. That’s all the time you have to capture the user’s attention–unless of course the user is desperately searching the web for something. But you can’t guarantee this will happen all the time. So now you understand the urgency of things. If the majority of your home page text is not on the screen, then you need to cut your text.

Use Subheadings

The next thing you want to do is use subheadings. These call the reader’s attention to the important factors that you want to put across. When a reader is quickly surfing, they are only going to be concerned about the information that pertains to them. This is where a nicely worded subtitle will hold them for a few more seconds, while they quickly scan the paragraph to determine whether it contains the data that they need.

Keep It Short

The last thing you should do is probably the most important. If you are selling, or marketing a product, you don’t want to use cliche’s or flowery wording, on your home page. If a reader is interested in a topic you present, yes they will probably continue on to read some longer articles throughout your site, for more in depth information. But on your homepage, you want to assure that reader, in 10 seconds or less, that there are tons of valuable resources on your site.

Convey Trust

The one hurdle that any potential customer must make is that they must gain the confidence to trust you. If you were at a sketchy-looking store with a suspicious-looking storeowner, you aren’t going to do business with him. Similarly, your website needs to look legit, and you need to convey trust to your potential customers before they will buy something from you.

ValidSafe provides identity verification services to subscribers around the world. The following terms of service are designed to provide the highest level of service available.

PLEASE READ THE FOLLOWING TERMS AND CONDITIONS OF USE CAREFULLY BEFORE USING THIS WEBSITE. All users of the ValidSafe service agree that access to and use of the ValidSafe service are subject to the following terms and conditions and other applicable law. If you do not agree to these terms and conditions, please do not use this service.

Content

All services provided by ValidSafe are to be used for lawful purposes only. Transmission, storage, or presentation of any information, data or material in violation of any local or international law is prohibited. This includes, but is not limited to: copyrighted material, threatening or obscene material, material that jeopardizes national security, or material protected by copyright or other laws. The subscriber agrees to indemnify and hold harmless ValidSafe, from any claims resulting from the subscriber’s use of ValidSafe’s services which damages the subscriber or any other party.

Note: Pornography and sex related merchandising are prohibited on any ValidSafe account. This includes sites that may imply sexual content, or link to adult content elsewhere. This is also true for sites that promote any illegal activity or content that may be damaging to ValidSafe’s servers or any other server on the Internet. Links to such materials are also prohibited.

Examples of prohibited content or links include (but are not limited to):

• Adult or adult-themed (porn, soft porn, adult advertisements, lingerie, adult images, adult humor).
• Cheap pharmaceuticals (cheap drugs, male/female enhancement)
• Pirated software, warez, hacking sites/programs/archives
• Phishing sites
• Distribution of music files or any other material in which the account holder does not own the copyright.
• Legal recreational drugs (designer drugs, enhanced incense, hallucinogenics, etc.)
• Gambling, high yield or high risk investments, MLM, hate, spam, link farms, etc.

ValidSafe will be the sole arbiter as to what constitutes a violation of this provision. Content that does not meet these standards will be cause for the account access to be removed without prior notice to the subscriber.

The responsibility for ensuring compliance to illegal or unlawful activities rests primarily with the subscriber. ValidSafe will not, as a standard practice, monitor its subscribers to ensure that they comply with this policy or any applicable laws. However, when ValidSafe becomes aware of these activities, action may be taken, including but not limited to shutting down an account, or any other action deemed appropriate.

ValidSafe reserves the right to directly take action against a customer of a subscriber in violation of these policies. Any ValidSafe subscribers will cooperate with ValidSafe in any corrective or preventive action that ValidSafe deems necessary. Failure to do so is a violation of ValidSafe’s policy.

From a security standpoint, ValidSafe recommends that all its subscribers assume that all of their online communications are inherently insecure and take steps to enforce the security of information transmitted. ValidSafe cannot take any responsibility for the security of information transmitted by a website that is verified by ValidSafe.

ValidSafe cannot and will not monitor the content of electronic messages sent or received by its subscribers. To maintain the operation of ValidSafe’s networks, and to comply with public safety, court orders, subpoenas, summons, discovery requests, warrants, statutes, regulations, or government requests, ValidSafe may disclose information, including but not limited to information concerning a subscriber. ValidSafe assumes no obligation to inform the subscriber that this information has been provided, and in some cases may be prohibited by law from giving such notice.

In subscribing to services from ValidSafe, subscribers indemnify ValidSafe for any violation of the service agreement, law, or ValidSafe policy, that results in loss to ValidSafe or the bringing of any claim against ValidSafe by any third-party. This means that if ValidSafe is sued because of a subscriber’s activity or customer of a subscriber’s activity, the subscriber will pay any damages awarded against ValidSafe, plus costs and reasonable attorneys’ fees.

To report cases of prohibited content, please send an email to abuse@validsafe.com, and an investigation will be conducted. Account holders in violation of any local or international law will not be condoned and will be shut down.

Copyright

The entire content included in this site, including but not limited to text, graphics or code is copyrighted as a collective work under the United States and other copyright laws, and is the property of ValidSafe. The collective work includes works that are licensed to ValidSafe. Permission is granted to electronically copy and print hard copy portions of this site for the sole purpose of placing an order with ValidSafe or purchasing ValidSafe products. Any other use, including but not limited to the reproduction, distribution, display or transmission of the content of this site is strictly prohibited, unless authorized by ValidSafe. You further agree not to change or delete any proprietary notices from materials downloaded from the site.

Trademarks

All trademarks, service marks and trade names of ValidSafe used in the site are trademarks or registered trademarks of ValidSafe.

Warranty Disclaimer

This site and the materials and products on this site are provided "as is" and without warranties of any kind, whether expressed or implied. To the fullest extent permissible pursuant to applicable law, ValidSafe disclaims all warranties, expressed or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose and non-infringement. ValidSafe does not represent or warrant that the functions contained in the site will be uninterrupted or error-free, that the defects will be corrected, or that this site or the server that makes the site available are free of viruses or other harmful components. ValidSafe does not make any warranties or representations regarding the use of the materials in this site in terms of their correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. Some states do not permit limitations or exclusions on warranties, so the above limitations may not apply to you.

Limitation of Liability

ValidSafe shall not be liable for any special or consequential damages that result from the use of, or the inability to use, the services and products offered on this site, or the performance of the services and products. ValidSafe is a verification service, and as such, attempts to verify the information that ValidSafe receives using reasonable means. ValidSafe does not guarantee or warranty any information that is gathered or used.

Typographical Errors

In the event that a product is mistakenly listed at an incorrect price, ValidSafe reserves the right to refuse or cancel any orders placed for product listed at the incorrect price. ValidSafe reserves the right to refuse or cancel any such orders whether or not the order has been confirmed and your credit card charged. If your credit card has already been charged for the purchase and your order is cancelled, ValidSafe shall issue a credit to your credit card account in the amount of the incorrect price.

Seal Removal/Account Cancellation

Due to the nature of the services provided, ValidSafe reserves the right to remove seals from any website and/or cancel any account for any reason at their discretion without prior notice or notification.

Conduct and Content

Customer will use the Services in a responsible, businesslike manner in accordance with the law. Customer is responsible for its conduct while using the Services, as well as for any content Customer posts, distributes, transmits or solicits from others while using the Services. Customer will not use the Services in such a way as to distribute, link-to, transmit or solicit any content of any type that: (a) is unlawful, libelous, violates a contract, or regulation; (b) is obscene, harmful to minors, pornographic, invasive to another’s privacy, racist, unethical, or otherwise offensive; (c) advocates or solicits criminal behavior, violence or racism; (d) infringes on someone’s intellectual property rights, copyright, or other right; (e) constitutes unauthorized or unsolicited commercial communications such as bulk or SPAM email; (f) contains any computer code designed to disrupt, damage or impair any computer or network systems and software, such as viruses, trojans, back doors, or macros, whether or not any damage occurs; (g) surreptitiously intercepts, downloads, copies, detrimentally interferes with, damages, or expropriates any system, data, or personally identifying information; (h) defaces the Web site or Services in any way; or (i) reveals your account access information such as your password or secret
question. Customer will comply with all applicable laws, regulations, and the Company policies regarding on-line conduct and content.

Security

Customer agrees not to provide access to the Services by; (a) allowing others to use its account; (b) creating an account for someone who is not authorized to perform the role or view the information for which you have granted access; or (c) failing to revoke access for those persons who are no longer authorized to access the Services for any reason. Customer will immediately notify the Company of any unauthorized access from its account or the accounts of others for which Customer has administrative authority, including the use of accounts, passwords, or any other breach of security. Customer will not solicit another party’s password for any reason. Customer will not access someone else’s account, nor disrupt, interfere, or limit the functioning of the Services, or other’s enjoyment of the Services.

Multi-Year Agreements

If you sign up for multiple years in advance, you are in effect receiving a significant pre-payment discount in good faith that you plan on remaining a member for the full amount of time you have paid for. However, if for some reason, you decide to prematurely cancel your account, any rights to receive a pre-payment discount will be forfeit, and your refund amount will be determined based on the monthly rate for your particular service plan, multiplied by the total number of months of service used. In other words, you will be charged what you would have paid if you had not pre-paid initially. Therefore, depending on how long you have had your account, you may or may not receive a refund.

Notice

ValidSafe may deliver notice to you by means of e-mail, a general notice on the site, or by other reliable method to the address you have provided to ValidSafe.

Affiliates

If you participate as a ValidSafe Affiliate, you agree to be bound by this Terms of Use agreement. In addition, you agree to use any and all ValidSafe affiliate related banners and text links in an ethical manner. You also agree that any affiliate text link information will be written to match the content and purpose of our site, and that you will not misrepresent the company or its products, services, or offerings in any way. You understand that ValidSafe decides what is ethical and can at any time terminate your affiliate account if they feel that you are misrepresenting the company or unethically marketing your affiliate links. If ValidSafe terminates your account, you will not be paid for any outstanding commissions.

Account Setup, Termination, and Billing:

The account will be charged on the day the order is processed, regardless of the activation date of the services. If you wish to terminate your account, contact our billing department for termination, and upon verification, your invoice and related subscription services will be stopped.

Disabling of accounts due to overdue payment: Accounts will be disabled if payment is not received within 7 days of the due date. If your account has been disabled, you may be charged a reconnection fee of up to $50 in order to re-enable your account.

Termination of accounts due to overdue payment: If the account is not paid within 30 days of the invoice date, the account will be terminated and all information within the account will be deleted.

Bandwidth Overage Fees

Each individual seal purchased is allotted 1,500,000 impressions per year. If a particular seal exceeds the stipulated number of impressions in a year of service, ValidSafe may at their discretion charge bandwidth overage fees at the rate of USD25 per 200,000 impressions per seal. ValidSafe has the right to charge accumulated overage fees at any time once a seal allottment has been exceeded.

Miscellaneous

Your use of this site shall be governed in all respects by the laws of the Republic of Singapore. You agree that jurisdiction over and venue in any legal proceeding directly or indirectly arising out of or relating to this site (including but not limited to the purchase of ValidSafe products) shall be in the state or federal courts located in Weber County, Utah. Any cause of action or claim you may have with respect to the site (including but not limited to the purchase of ValidSafe products) must be commenced within one (1) year after the claim or cause of action arises. ValidSafe’s failure to insist upon or enforce strict performance of any provision of these terms and conditions shall not be construed as a waiver of any provision or right. Neither the course of conduct between the parties nor trade practice shall act to modify any of these terms and conditions. ValidSafe may assign its rights and duties under this Agreement to any party at any time without notice to you.

Use of Site

Harassment in any manner or form on the site, including via e-mail, chat, or by use of obscene or abusive language, is strictly forbidden. Impersonation of others, including a ValidSafe or other licensed employee, or representative, as well as other members or visitors on the site is prohibited. You may not upload to, distribute, or otherwise publish through the site any content which is libelous, defamatory, obscene, threatening, invasive of privacy or publicity rights, abusive, illegal, or otherwise objectionable which may constitute or encourage a criminal offense, violate the rights of any party or which may otherwise give rise to liability or violate any law. You may not upload commercial content on the site or use the site to solicit others to join or become members of any other commercial online service or other organization.

Participation Disclaimer

ValidSafe does not and cannot review all communications and materials posted to or created by users accessing the site or using our services, and is not in any manner responsible for the content of these communications and materials. You acknowledge that by verifying the identities of the website owner or representatives, ValidSafe is merely acting as a third-party verification service and is not undertaking any obligation or liability relating to any contents or activities on the site. However, ValidSafe reserves the right to block account access or remove communications or materials from users that it determines to be (a) abusive, defamatory, or obscene, (b) fraudulent, deceptive, or misleading, (c) in violation of a copyright, trademark or; other intellectual property right of another or (d) offensive or otherwise unacceptable to ValidSafe in its sole discretion.

Indemnification

You agree to indemnify, defend, and hold harmless ValidSafe, its officers, directors, employees, agents, licensors and suppliers (collectively the "Service Providers") from and against all losses, expenses, damages and costs, including reasonable attorneys’ fees, resulting from any violation of these terms and conditions or any activity related to your seals or account (including negligent or wrongful conduct) by you or any other person accessing the site using your account.

Third-Party Links

In an attempt to provide increased value to our visitors, ValidSafe may link to sites operated by third parties. However, even if the third party is affiliated with ValidSafe, ValidSafe has no control over these linked sites, all of which have separate privacy and data collection practices, independent of ValidSafe. These linked sites are only for your convenience and therefore you access them at your own risk. Nonetheless, ValidSafe seeks to protect the integrity of its web site and the links placed upon it and therefore requests any feedback on not only its own site, but for sites it links to as well (including if a specific link does not work).

ValidSafe™ Trust Seals Boost Customer Trust In You

Today, Internet businesses have become extremely popular and powerful. However, 95% of online businesses fail in their first year. Statistics suggest that approximately 90% of Internet shoppers rather make their purchases from well-known online stores such as Amazon and eBay than from small online shops. Why? Because they are unsure about the validity of unfamiliar businesses and are worried about whether their information can be protected and secured.

So how can you stop customers from walking away from your websites and businesses?

Validating your websites is the solution! Validsafe™ is a website validation company that evaluates your websites following a professional process. We prove your business to be reliable and trustworthy and improve your website image by showing the legitimacy of your company. A ValidSafe™ Trust Seal shows online shoppers your websites have been carefully checked by an independent organization and are definitely safe to transact with. Ultimately, ValidSafe™ helps increase your potential customers and boosts your sales!

ValidSafe™ is exclusively focused on small and medium sized businesses. The ValidSafe™ Trust Seal fits the unique needs of a smaller merchant – offering you a reliable and trustworthy solution from a single source, a personal level of service and a great price.

Improving customer trust

A customer spends at most 22 seconds to make this decision. If the customer knows that you’re running a legitimate business, then you’ve immediately gained the attention of that customer. Otherwise, you’ve lost a customer forever.

That’s why people invest in a variety of factors to improve the credibility of their website. Some of these factors are: color scheme, layout and aesthetics, testimonials, copy, and so on.

Color Scheme

Choosing the right color scheme is something that seems rudimentary, but is something that many business owners either neglect or get wrong. Having the right color scheme is important, and we don’t just mean something that’s clear to the users. Of course, you shouldn’t be displaying grey text on a white background. However, what is also important is that the color scheme suits your business. This is heavily dependent on your nature of business. For instance, glaring colors may not be suitable for an online bookstore, but may be perfectly fine for a music band’s website.

Layout and Aesthetics

The layout and aesthetics of a website is important, but surprisingly something that business owners do not pay much attention to. Font size is always an issue. If you’ve used anything less than 12 points in size for your website, then you’re guilty of this. Having a layout that works is also important, e.g. having your important text and selling points “above the fold”, and minimising the links that your customers have to click.

Testimonials

To really boost customer trust and confidence in your business, products, and services, you should include genuine customer testimonials. These immediately increase your credibility and show your customers that they are buying something that’s used and well-liked by other fellow customers.

Copy

Investing in a gorgeous-looking website is pretty much useless if you don’t invest in a good copy-writer, or at least, a good editor/proof-reader. The thing about websites is that all your typographical mistakes are open to all to see, including your potential customers, and having grammatically wrong copy just reflects badly on the professionalism of your business.

Increasing Customer Trust

Of course, beside these points, having trust seals are another point that you can consider. Trust seals immediately show your customers that you are an actual business that invests in trust seals, and bothers to get yourself verified, thereby improving your credibility and their confidence in your business tremendously.