ValidSafe.com

When you want to turn more visitors into customers, it’s almost all about your homepage copy, or in other words, the text/wording. Of course your site must be attractive, and easy to navigate through, and your logo must be nice. It cannot look cheap, and must inspire trust in the customer, but this is all the basis of your customer’s judgment. The final decision is made in your customer with a call to action.

When people are looking for information and products online, they are quick, uncaring, and often change their minds. For even the best sites, professionals estimate that over half of your visitors will become disinterested, and leave your site within less than 30 seconds. If you want to avoid this, and increase their time on your site, and their purchases from you, there are a few things you can do.

Have Simple Homepage Text

Don’t have a lot of text on your homepage. Your homepage is going to be in the user’s gaze for about 10 seconds. That’s all the time you have to capture the user’s attention–unless of course the user is desperately searching the web for something. But you can’t guarantee this will happen all the time. So now you understand the urgency of things. If the majority of your home page text is not on the screen, then you need to cut your text.

Use Subheadings

The next thing you want to do is use subheadings. These call the reader’s attention to the important factors that you want to put across. When a reader is quickly surfing, they are only going to be concerned about the information that pertains to them. This is where a nicely worded subtitle will hold them for a few more seconds, while they quickly scan the paragraph to determine whether it contains the data that they need.

Keep It Short

The last thing you should do is probably the most important. If you are selling, or marketing a product, you don’t want to use cliche’s or flowery wording, on your home page. If a reader is interested in a topic you present, yes they will probably continue on to read some longer articles throughout your site, for more in depth information. But on your homepage, you want to assure that reader, in 10 seconds or less, that there are tons of valuable resources on your site.

Convey Trust

The one hurdle that any potential customer must make is that they must gain the confidence to trust you. If you were at a sketchy-looking store with a suspicious-looking storeowner, you aren’t going to do business with him. Similarly, your website needs to look legit, and you need to convey trust to your potential customers before they will buy something from you.

When it comes to making your business ecommerce ready, you have to make sure that you have everything in order. Many people believe that all it takes to be successful with ecommerce, is putting up a website. They think it’s as simple as pie. The website goes up, and the business begins.

If you are in the midst of building your business, you will find that this is a very false way to approach things. You have probably learned by now, that in order to be successful in your ecommerce business–just like in a brick and mortar business–you have to have an effective plan in place. If you don’t have a comprehensive plan of action, you have a long, and hard process ahead of you.

So how do you go about this? First you have to choose your site design, then you want to select the proper software for your shopping cart management. You will then have a good platform to sell your product. You want to make sure that you choose one of the premier shopping cart providers online, so that your customers will feel that you are professional, and will feel comfortable to work with you.

You must do the research, and then make the choice. Don’t just choose your cart before understanding if the software can meet your needs. If you have not chosen your site design already, you might want to consider using a template for you site. Many shopping cart companies have templates available, that will compliment the shopping cart you are planning to use perfectly.

You should have your site logo professionally designed, and make it memorable and professional. Next your site should be optimized so that it is SEO friendly. This is very important

You can also track the performance of your site once it is up by using a heat map service. These services will allow you to see where your customers–or potential customers–are clicking most on your site. Google offers a free tool to do this as well. Before you upload your product offerings, check out your competition and make sure the price ranges you’re offering your products at are not very high. You will not make any sales if you are being undersold all over the Internet.

Lastly, you must convey trust to your potential customers. Nobody will buy from you if they don’t trust you, and that’s why trust should be one of the things that you invest in to improve your sales.

ValidSafe’s mission is to promote trust and confidence on the Internet through the ValidSafe™ Trust Seal.

Don’t pay exorbitant fees to vendors providing an inferior feature set, and don’t lose even more customers by not capturing their confidence and trust. Our trust seals have been tested with Internet buyers to ensure that you will get maximum conversions.

Sign up and let consumers know they can trust you more than other businesses when it comes to online privacy and website validation.