ValidSafe.com

When you want to turn more visitors into customers, it’s almost all about your homepage copy, or in other words, the text/wording. Of course your site must be attractive, and easy to navigate through, and your logo must be nice. It cannot look cheap, and must inspire trust in the customer, but this is all the basis of your customer’s judgment. The final decision is made in your customer with a call to action.

When people are looking for information and products online, they are quick, uncaring, and often change their minds. For even the best sites, professionals estimate that over half of your visitors will become disinterested, and leave your site within less than 30 seconds. If you want to avoid this, and increase their time on your site, and their purchases from you, there are a few things you can do.

Have Simple Homepage Text

Don’t have a lot of text on your homepage. Your homepage is going to be in the user’s gaze for about 10 seconds. That’s all the time you have to capture the user’s attention–unless of course the user is desperately searching the web for something. But you can’t guarantee this will happen all the time. So now you understand the urgency of things. If the majority of your home page text is not on the screen, then you need to cut your text.

Use Subheadings

The next thing you want to do is use subheadings. These call the reader’s attention to the important factors that you want to put across. When a reader is quickly surfing, they are only going to be concerned about the information that pertains to them. This is where a nicely worded subtitle will hold them for a few more seconds, while they quickly scan the paragraph to determine whether it contains the data that they need.

Keep It Short

The last thing you should do is probably the most important. If you are selling, or marketing a product, you don’t want to use cliche’s or flowery wording, on your home page. If a reader is interested in a topic you present, yes they will probably continue on to read some longer articles throughout your site, for more in depth information. But on your homepage, you want to assure that reader, in 10 seconds or less, that there are tons of valuable resources on your site.

Convey Trust

The one hurdle that any potential customer must make is that they must gain the confidence to trust you. If you were at a sketchy-looking store with a suspicious-looking storeowner, you aren’t going to do business with him. Similarly, your website needs to look legit, and you need to convey trust to your potential customers before they will buy something from you.

When it comes to making your business ecommerce ready, you have to make sure that you have everything in order. Many people believe that all it takes to be successful with ecommerce, is putting up a website. They think it’s as simple as pie. The website goes up, and the business begins.

If you are in the midst of building your business, you will find that this is a very false way to approach things. You have probably learned by now, that in order to be successful in your ecommerce business–just like in a brick and mortar business–you have to have an effective plan in place. If you don’t have a comprehensive plan of action, you have a long, and hard process ahead of you.

So how do you go about this? First you have to choose your site design, then you want to select the proper software for your shopping cart management. You will then have a good platform to sell your product. You want to make sure that you choose one of the premier shopping cart providers online, so that your customers will feel that you are professional, and will feel comfortable to work with you.

You must do the research, and then make the choice. Don’t just choose your cart before understanding if the software can meet your needs. If you have not chosen your site design already, you might want to consider using a template for you site. Many shopping cart companies have templates available, that will compliment the shopping cart you are planning to use perfectly.

You should have your site logo professionally designed, and make it memorable and professional. Next your site should be optimized so that it is SEO friendly. This is very important

You can also track the performance of your site once it is up by using a heat map service. These services will allow you to see where your customers–or potential customers–are clicking most on your site. Google offers a free tool to do this as well. Before you upload your product offerings, check out your competition and make sure the price ranges you’re offering your products at are not very high. You will not make any sales if you are being undersold all over the Internet.

Lastly, you must convey trust to your potential customers. Nobody will buy from you if they don’t trust you, and that’s why trust should be one of the things that you invest in to improve your sales.

A Consumer Reports survey found that over 94% of people would like to know the email address, street address and phone number of the website that they are dealing with. Our site seals assures your customers that your contact information is verified, that you are following accepted business practices, and that you are serious about doing business with them. The following are some features common to all our site seals:

	IVS207 Certified Trust Seal	Business Site Trust Seal	Privacy Site Trust Seal	Security Site Trust Seal
Website Uptime Monitoring
DNSBL/RBL IP Blacklist Monitoring
Different Sizes
Customisable Seal w/ Domain Name
Simplified Setup Process
30-day Money-back Guarantee

For all our seals, your contact person’s information is kept private and separate from your business contact information. In addition, our seals all come with options such as to hide your phone number, if you operate from home and only have a residential number. For any other requests, please feel free to contact us.

Business Site Trust Seal

The Business Seal proves your company identity and establish your company’s reliability, credibility, and trustworthiness with your customers. To become business verified we will have a live member to confirm your company information, website information, and conduct a personal call in with your support person.

To qualify for this Trust Seal you must have: Website URL Business Mailing Address Business Phone Number Business Email Address Contact Person’s Name and Basic Information

Privacy Site Trust Seal

The Privacy Seal demonstrates that your company will not sell or disclose any information customers provide to a third party without permission. To become privacy verified we need to have your website’s privacy statement addressing what information you may disclose to a third party and what you will do with your customers’ information (email addresses, credit card number, personal information, etc).

To qualify for this Trust Seal you must have: Website URL Business Mailing Address Business Phone Number Business Email Address Privacy Policy Statement

Security Site Trust Seal

The Security Seal assures customers that any information they provide to your website is secured and protected. To become security verified we need to check your website information, your SSL certificate provider, certificate expiration date, information collection pages.

To qualify for this Trust Seal you must have: Website URL Business Mailing Address Business Phone Number Business Email Address Validated SSL Certificate (or third party security certificate) Pages that collect customer data are SSL-protected

Complete Site Trust Seal

Qualified websites that pass all our seals should consider a complete site seal package that comes with all our site seals with an additional ValidSafe™ Website Verified Site Seal to extend the highest level of trust to your customers.

To qualify for this Trust Seal you must have: Website URL Business Mailing Address Business Phone Number Business Email Address Contact Person’s Name and Basic Information Privacy Policy Statement Validated SSL Certificate (or third party security certificate) Pages that collect customer data are SSL-protected

IVS207 Certified Trust Seal (Free for life!)

The IVS (Identity Verification Standards) 207 Seal proves your email address is operational and functional, and provides a basic means for your customers to see that your company has spent consideration in the areas of trust and certification. To become IVS207 verified we will have a step-by-step procedure to validate your company’s email address.

To qualify for this Trust Seal you must have: Website URL Business Email Address Contact Person’s Name and Basic Information

ValidSafe Trust Seals are oftentimes the deciding factor that will motivate your visitors to choose to do business with your website rather than your competitor’s. Our Trust Seals convey to your prospect that an independent, third-party vendor has verified your information, and consequently, that it is safe to do business with your website.

ValidSafe provides a simple and effective way for you to establish professionalism and trustworthiness for your website. By showing that you are willing to invest in third-party verification, it shows online shoppers the validity of your website, increases their trust, and ultimately boosts your sales.

Increasing Your Trustworthiness

ValidSafe was established as an independent, third-party identity verification vendor, and our Trust Seals work to boost your website’s trustworthiness, and subsequently increase sales for you.

ValidSafe Trust Seals are updated daily with proof of date, and have a popup link to our certification servers that prove the legitimacy of your website. When buyers see that there is an actual company operating behind your website, and that you are willing to display your contact information that is verified by a trusted third-party, then this increases their confidence in you, and assures them that it is safe to purchase from your website.

When a visitor first reaches your website, it needs to conveys the trust needed for him to even consider the other factors about your product or service. Does your website convey this trust effectively? Online shoppers have different needs as compared to people shopping at brick-and-mortar stores.

In a typical brick-and-mortar store, buyers can see, touch, and even try the physical products. They can see the legitimacy of a store with the owners or employees standing right in front of them. When they make a payment, they receive the correct change and a receipt immediately. All these factors make shopping in brick-and-mortar stores smooth, easy, and worry-free for shoppers. Does your website convey this trust?

ValidSafe™ Trust Seals Boost Customer Trust In You

Today, Internet businesses have become extremely popular and powerful. However, 95% of online businesses fail in their first year. Statistics suggest that approximately 90% of Internet shoppers rather make their purchases from well-known online stores such as Amazon and eBay than from small online shops. Why? Because they are unsure about the validity of unfamiliar businesses and are worried about whether their information can be protected and secured.

So how can you stop customers from walking away from your websites and businesses?

Validating your websites is the solution! Validsafe™ is a website validation company that evaluates your websites following a professional process. We prove your business to be reliable and trustworthy and improve your website image by showing the legitimacy of your company. A ValidSafe™ Trust Seal shows online shoppers your websites have been carefully checked by an independent organization and are definitely safe to transact with. Ultimately, ValidSafe™ helps increase your potential customers and boosts your sales!

ValidSafe™ is exclusively focused on small and medium sized businesses. The ValidSafe™ Trust Seal fits the unique needs of a smaller merchant – offering you a reliable and trustworthy solution from a single source, a personal level of service and a great price.

Improving customer trust

A customer spends at most 22 seconds to make this decision. If the customer knows that you’re running a legitimate business, then you’ve immediately gained the attention of that customer. Otherwise, you’ve lost a customer forever.

That’s why people invest in a variety of factors to improve the credibility of their website. Some of these factors are: color scheme, layout and aesthetics, testimonials, copy, and so on.

Color Scheme

Choosing the right color scheme is something that seems rudimentary, but is something that many business owners either neglect or get wrong. Having the right color scheme is important, and we don’t just mean something that’s clear to the users. Of course, you shouldn’t be displaying grey text on a white background. However, what is also important is that the color scheme suits your business. This is heavily dependent on your nature of business. For instance, glaring colors may not be suitable for an online bookstore, but may be perfectly fine for a music band’s website.

Layout and Aesthetics

The layout and aesthetics of a website is important, but surprisingly something that business owners do not pay much attention to. Font size is always an issue. If you’ve used anything less than 12 points in size for your website, then you’re guilty of this. Having a layout that works is also important, e.g. having your important text and selling points “above the fold”, and minimising the links that your customers have to click.

Testimonials

To really boost customer trust and confidence in your business, products, and services, you should include genuine customer testimonials. These immediately increase your credibility and show your customers that they are buying something that’s used and well-liked by other fellow customers.

Copy

Investing in a gorgeous-looking website is pretty much useless if you don’t invest in a good copy-writer, or at least, a good editor/proof-reader. The thing about websites is that all your typographical mistakes are open to all to see, including your potential customers, and having grammatically wrong copy just reflects badly on the professionalism of your business.

Increasing Customer Trust

Of course, beside these points, having trust seals are another point that you can consider. Trust seals immediately show your customers that you are an actual business that invests in trust seals, and bothers to get yourself verified, thereby improving your credibility and their confidence in your business tremendously.

Your ValidSafe™ Trust Seal links to an ValidSafe™ certificate on our servers, allowing online shoppers to instantly verify your business’s trustworthiness and subsequently increase conversion.

• Proves your website is reliable, trustworthy, dependable, and safe
• Tells customers that they can trust online transactions on your website
• Increases your website’s trustworthiness against other competitors
• Is updated daily with the current date shown on your seal
• Comes in 4 versions with 3 sizes each to choose from
• Install in just 30 seconds, with no technical knowledge needed